The Portsmouth site closed due to structural damage and remained closed throughout the COVID-19 pandemic.
PORTSMOUTH, Va. – Businesses in Olde Towne are ready to hear the music and see hundreds of people flock to the Atlantic Union Bank Pavilion.
“If you’re not busy, you’re not making money,” said Allen Hudson, front desk manager at The Coffee Shoppe.
A Friday morning at the Coffee Shoppe is always busy but it wasn’t always like that. When the Atlantic Union Bank pavilion closed in 2019 due to structural damage followed by the onset of a global pandemic, business slowed.
“It hurts,” co-owner Lamar Linton said. “I mean the numbers were low.”
“It was incredibly disheartening when they had to close and even more disheartening because of the pandemic for both live music and High Street and all the businesses here,” Hudson said.
Legend Brewing Depot, a few blocks from the Coffee Shoppe, felt the same blow.
“It ended up being more of a ghost town,” said Allen Valencia, the regional pub manager of Legend Brewing Co. “Over 50% of our normal weekday activity has dropped.”
The two business leaders say the pavilion attracted many customers each day of the event.
“Thursday to Saturday is always a busy time in the Old Town,” Valencia said.
They say they are looking forward to Olde Towne taking over next week.
“Of course, that makes our business happen at three or four times the normal pace on a Thursday night or Friday night,” Valencia said.
“Hopefully this time around they can push people out here and have things to do because we’re reopening, it’s a great place. People are coming in and out of this area. We want people to know who we are,” Linton said.
IMGoing has lined up a cast for the 2022 concert season. The first event will be the High Tide Summit with Three 6 Mafia and Kevin Gates on Wednesday at 7 p.m. Here’s some of the lineup heading into the summer.
- Jack White – Saturday, April 23
- Zach Williams – Saturday, April 30
- Chicago Live in Concert – Saturday, May 14
- Smashing Pumpkins – Tuesday, May 24
- Chaka Khan – Friday, May 27
- 70s Soul Jam – Sunday May 29
- ELLE – Tuesday, June 7
To see the full program and buy tickets, click on here.