Tech Mahindra has partnered with Union Bank of India (UBI) to unveil the first Metaverse Lounge PSU in India, called ‘Uni-Verse’.
The show would help the bank demonstrate its digital and technological image, especially to GenZ customers, and allow them to explore its products and services in the Metaverse ecosystem. Customers could walk around the lounge, get information on deposits, loans, government welfare programs, digital initiatives, etc., Tech Mahindra said in a statement.
Anuj Bhalla, President, Digital and Cloud Transformation Leader and Head of SBU, APJI Enterprise, Tech Mahindra, said, “Metaverse will define the future of digital ecosystems, transforming the way we work, connect and interact. While digital banking is inherently independent, inclusive and immersive, the introduction of Metaverse will further deepen the customer relationship and deliver personalized experiences.
To set up this meta trade show, Tech Mahindra would leverage its network and infrastructure capabilities as well as its core technology capabilities, including pervasive artificial intelligence (AI), blockchain, 5G, augmented reality ( AR) and virtual reality (VR).