Union square

Fentanyl billboard placed in Union Square

SAN FRANCISCO (KRON) — A new San Francisco ad is up in Union Square, but it’s probably not the one the city is proud of.

A group of moms known as Mothers Against Drug Deaths is behind this new billboard that draws attention to the problems of fentanyl and the city’s open-air drug market.

“Famous the world over for our brains, beauty and, now, cheap fentanyl,” are the words that now gaze upon Union Square in San Francisco.

Jacqui Berlin argues that Mayor London Breed and city leaders are not focused enough on the issues plaguing that city. Her son has been a drug addict for 10 years and currently lives on the streets of San Francisco. She says he’s had moments of sobriety, but the city has made it increasingly difficult for him to ask for help.

“If they decide to come to San Francisco, that’s what they’re going to see too,” Berlin said. “That’s unfortunately a big part of San Francisco right now, as much as cable cars, the Golden Gate Bridge, sourdough bread, fresh crab…and fentanyl.”

Gina McDonald – whose daughter is also battling addiction and attended the filet mignon says she is frustrated and disappointed with the way the city continues to handle its fentanyl crisis.

“We keep hearing that we want to meet them where they are,” McDonald said. “They meet them where they are and leave them there.”

Mcdonald and Berlin say they are tired of waiting for change and have received backlash about what it could do to businesses in the city. They hope this latest decision, which stares many visitors in the face, will compel city leaders to make changes for the safety of everyone in this city and the Bay Area.